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Our 6 Core Values

Why we sell the products we sell?

The power of design is paramount to us in how it can help shape our daily lives. This is why we only work with Designers that have a blend of quality craftsmanship and forwards thinking. We only select the most inspiring and genuine goods that meet our highly judgemental criteria:

 

Our 6 Core Values in Product Selection:

All of our products and designers meet a strict set of selection criteria:

  1. Products must look great and be easy to use.
  2. We try them out first ourselves.
  3. We asses with a mixed gender approval on every product. To get both the male and female view point and perspective on each product.
  4.  Everything we then buy for our customers, we buy, own, test and use ourselves as normal people, looking deeply in to each product.
  5. We are a middle to high middle range specialist boutique, our products must fit the quality of this demographic
  6. We make high end minimalist style and quality affordable to every day people, while still catering for the higher end of the market.